The problem
Your support replies sound formal and reserved. US shoppers read that as cold or even passive-aggressive.
Our solution
We retrain your scripts and macros to a warm, exclamation-friendly, first-name US support tone — without losing your brand sophistication.
Punctuation cues warmth
An exclamation point in a US reply reads friendly. The same line without one reads cold.
First names from message one
US support starts with 'Hi Sarah!' — not 'Dear Customer'.
Empathy phrases are mandatory
'I totally understand', 'That sounds so frustrating', 'I'm so glad you reached out' — these aren't filler in the US, they're table stakes.
Who we are
Founded by Europeans living in the US, 123OutSourced operates as your boots-on-the-ground team — serving brands and sellers anywhere in the world with operations executed inside the United States. That mix — European discipline, US execution — is exactly what foreign brands need to win in the United States.
Next step
If this is hitting close to home, book a 15-minute intro call. We'll scope the work and show you exactly how we'd take this off your plate.