The problem
You converted EUR to USD at spot rate and called it pricing. Now you're competing with no margin against US giants.
Our solution
We model channel-specific pricing (DTC vs Amazon vs wholesale), bake in 35-40% blended margin, and price by perceived value not by cost-plus.
US shoppers are less price-sensitive than EU
For premium goods, US willingness-to-pay is 15-30% higher than EU.
Margin floors before discounts
If your floor is 35%, you can run sales without going underwater.
Charm pricing still works
$49 outperforms $50 by 5-12% in most categories.
Who we are
Founded by Europeans living in the US, 123OutSourced operates as your boots-on-the-ground team — serving brands and sellers anywhere in the world with operations executed inside the United States. That mix — European discipline, US execution — is exactly what foreign brands need to win in the United States.
Next step
If this is hitting close to home, book a 15-minute intro call. We'll scope the work and show you exactly how we'd take this off your plate.