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Vendor Central vs Seller Central — Which Should You Choose?

3 min read · Tags: amazon, strategy

The problem

Amazon offered you Vendor Central. It looks prestigious. But chargebacks, co-op fees, and lost margin can wreck you.

Our solution

We model both paths against your unit economics, and usually recommend hybrid: Seller Central as the base with limited Vendor for hero SKUs.

The problem

Amazon offered you Vendor Central. It looks prestigious. But chargebacks, co-op fees, and lost margin can wreck you.

Our solution

We model both paths against your unit economics, and usually recommend hybrid: Seller Central as the base with limited Vendor for hero SKUs.

Vendor margins are tighter than they look

Co-op (4-10%), damage allowances, freight, and chargebacks compress margin by 15-25%.

Seller Central is more control

You set price, you control listings, you choose ads. Vendor takes those away.

Hybrid is often optimal

Vendor for guaranteed POs on heroes; Seller for everything else.

Who we are

Founded by Europeans living in the US, 123OutSourced operates as your boots-on-the-ground team — serving brands and sellers anywhere in the world with operations executed inside the United States. That mix — European discipline, US execution — is exactly what foreign brands need to win in the United States.

Next step

If this is hitting close to home, book a 15-minute intro call. We'll scope the work and show you exactly how we'd take this off your plate.

Want this off your plate?

We're a US-based ops team founded by European founders. We run customer service, Amazon, Shopify, fulfillment, and back-office for foreign brands selling in the US.