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Your Meta Ads CAC is Higher Than Your AOV — Read This

3 min read · Tags: ads, dtc

The problem

Cost per acquisition is $74. Your AOV is $52. You're losing money on every order, hoping LTV saves you. It won't.

Our solution

We rebuild your funnel: lower-funnel UGC creative, post-purchase upsells to lift AOV above CAC, and a subscription offer that turns one-time buyers into LTV.

The problem

Cost per acquisition is $74. Your AOV is $52. You're losing money on every order, hoping LTV saves you. It won't.

Our solution

We rebuild your funnel: lower-funnel UGC creative, post-purchase upsells to lift AOV above CAC, and a subscription offer that turns one-time buyers into LTV.

Creative is 80% of Meta performance

Algorithm is good, audiences are saturated, only creative still moves the needle. We ship 8-12 new ads a week.

AOV is the easier lever

Lifting AOV from $52 to $78 fixes your unit economics faster than dropping CAC.

Email/SMS is your real CAC saver

20-30% of your revenue should be from owned channels by month 6.

Who we are

Founded by Europeans living in the US, 123OutSourced operates as your boots-on-the-ground team — serving brands and sellers anywhere in the world with operations executed inside the United States. That mix — European discipline, US execution — is exactly what foreign brands need to win in the United States.

Next step

If this is hitting close to home, book a 15-minute intro call. We'll scope the work and show you exactly how we'd take this off your plate.

Want this off your plate?

We're a US-based ops team founded by European founders. We run customer service, Amazon, Shopify, fulfillment, and back-office for foreign brands selling in the US.